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From Pop Up to Brick & Mortar

Urban Air Market is all about partnering with independent artists & emerging local talents to showcase their work to the SF/Bay Area community. We are so proud of all of our makers and are thrilled to see each and every one of them grow and take their brands to the next level. And for some, the ultimate goal is to go from pop-up to brick & mortar! Here are a few Urban Air Makers who have done just that and what they have to say about their journey:

 

Codacraft Atelier

Jewelry designer Marisa Villa started her business as a way to make supplemental income for her family, designing jewelry out of her living room and selling on the streets of Boston. Through persistence, determination and many years of hard work, she has been in production since 2011 and is the proud owner of Codacraft Atelier in North Oakland’s Paradise Park.

How long has your business been around & how did it all start?

As a young mom at home with a baby, I made and sold jewelry…it all started in our living room! As my craft refined, my work was featured in several artisans galleries around that area. Then I took a long hiatus to pursue other professional opportunities upon moving to the Bay Area. About 6 years ago I resumed my craft seriously. It’s good to pick up the tools again…this is a bit of an exercise in creation that does not involve my guitars or my resume. Just an urge to create something beautiful, tangible & wearable!

 

Tell me a little bit more about your shop’s location/neighborhood & customers:

 

My store is located in an amazing area of North Oakland’s Paradise Park through which San Pablo Avenue borders Berkeley and Emeryville. Our lively little retail strip contains thriving women-owned businesses like Verb, a beloved fabric & yarn store and the ever-loved James and the Giant Cupcake. This is a really diverse and family friendly neighborhood with schools, a church and  an active senior housing community. Codacraft is a tiny slice of gifty grace. We get a good flow of customers who are surprised to find that we offer affordable gifts and in our few months of operation, our clientele is returning to find new treasures.

 

Advice for people who want to transition to permanent retail location?

 

First, visualize a sustainable work/life practice. Next, set your intention. Then spread the word through your social and professional networks. Be curious, active and diligent! Listen and on the look for opportunities. Set up your business structure as you go so you can chart your businesses growth before sounding out your communities’ small business initiatives.  It’s all hard work, but it’s all towards your purpose!

 

 

Kestan

Kestan is an independent womenswear label run by a brother and sister duo Stephanie & Kevin. With one half handling creative designing and the other managing business direction, the two came together to build a brand based on a mutual love for mindful clothing.

 

Stephanie, tell us about your company:

 

I run Kestan alongside my brother, Kevin. We’re both co-founders: I handle the creative direction and he handles business aspects of the company. We met up for a sibling vacation, and being the typical annoying younger sister, I was complaining a lot about the lack of transparency in fashion. He encouraged me to do something about my passions, and the idea of Kestan was born. We both moved back to our home in California to pursue the brand. We started online and through in-person popups before opening our store November 2017.

 

Advice for people who want to transition to permanent retail location?

 

My advice for those starting out in the pop-up market scene is to take it easy! In the sense that you don’t need a crazy build-out. Your product will speak for itself! Participating in markets is surprisingly physical, and there are many effective and authentic ways to express your branding without too many bells and whistles. For those transitioning into a permanent retail location, I’d say carefully choose where you place your storefront. We personally spent weeks canvasing potential locations before deciding on our current location. It was also important for us to be part of a real community that would be supportive of our vision and share similar values.

 

What is one thing in your shop right now that you’re excited about us sharing with potential shoppers?

 

We’re incredibly excited about our SS18 launch as a whole. If I had to pick one item I love the most, it would be the Baker dress. The fabric itself is amazing: Lyocell is not only functionally breathable and cooling but is produced on a closed loop system, resulting in cleaner production. The dress was inspired by my favorite 50’s film so the cut is classic. It’s modernized with an updated collar and detailing with hidden pockets. So flattering, functional, and super comfortable!

 

 

Frolick Jewelry

Founder and lead designer Adrienne L. Wiley launched Frolick Jewelry in 2004 from a desire to create a collection of jewelry that was vintage inspired but contemporary and effortlessly chic for women of all ages. She initially learned to make jewelry as a hobby at age 15 but rekindled her interest years later, selling designs to family, friends & even coworkers out or her office cubicle! Today, Frolick can be found in over 900 boutiques worldwide including Wiley’s own boutique Covet here in SF.

 

How has participating in market events like Urban Air affected your business?

 

Market events are an amazing way to introduce more people to your brand. In addition to increasing awareness, I use them to test out new designs and see how well they’re received by the broad audience of people that show up to events like Urban Air.

 

What is one thing in your shop right now that you’re excited about us sharing with potential shoppers?

 

I’m super excited about the jewelry bar. It features over 300 charms and gemstones that I’ve sourced from around the globe. Customers can design their own pieces and we put them together on the spot. They can choose from dozens of different chains, bracelets, rings, and more to create their jewelry.

Advice for designers starting in the pop-up market scene:

Pop-ups are an amazing way to dial in on who your core customer is and what they want to buy from you. So do as many as you can and take full advantage of having such a broad audience at your reach. Once you feel like you have that down to a science, then maybe start looking for a pop-up retail location.

 

 

 

Lady Alamo

Lady Alamo was founded by fashion industry veteran Yiva and Bryce, who comes from the world of graphic design. There’s also the company mascot Mojo, who doesn’t let being a terrier in a human world slow him down a bit. For the last 5 years this dedicated team has designed a range of bags and accessories in a host of styles, colors, prints & constructions. Simply put, Lady Alamo wants to give you the bag to make every moment in life an opportunity.

 

Tell us about our company & how it all started:

We were both unsatisfied with our day jobs and wanted to start something that we both could collaborate on. Our local doggy park was Alamo Square, home to the Painted Ladies (Painted “Lady” + “Alamo” Square = Lady Alamo). The Painted Ladies are classic icons of the city, but brightly colored. We wanted our bags to embody that same playful elegance.

 

How long have you been in business and how did you grow it?

Since 2011. We hustled and attended LOTS of fairs and craft shows. We then started to participate in trade shows to help expand the wholesale side of the business. At the same time, we tried pop-ups at malls and anywhere else to increase our visibility. There was a lot of trial and error involved!

 

Tell us a little bit about your shop’s location & the neighborhood:

We just celebrated a grand opening at our location in the Mission! The neighborhood is very diverse, colorful and culturally rich.

 

Any advice for designers starting out in the pop-up market scene?

Prepare to have bad days. Retail is a tiring and difficult business, but don’t give up. The more you get out there, the better you get and the more people will recognize your brand. Be willing  to make changes if items aren’t selling as well as you had hoped. Our merchandise looks dramatically different now than when we first started out.

 

What’s one thing in your shop right now that you’re excited to share with potential customers?

Our store is not only a retail shop, it also serves as our workshop. We manufacture in the same space! Our customers can see where their bags are made and the people behind them.

 

Embla

Founded by Greg and Evgenia Perkins, Embla creates unique geometric candles and soap by combining state of the art 3D printing technology with old world manufacturing techniques and a dash of liquid nitrogen.

 

Evgenia, tell us about your how company got started:

Originally Greg started in the 3D modeling/printing industry as he was fascinated with possible applications of it. I loved candles, particularly how much they added to the décor with their look and fragrance. The answer was obvious: Embla came to be by combining our passions and desire to create something fresh, innovative and sustainable. We’ve been in business for about a year and a half and during this time we have come up with a library of unique shapes. We’ve also perfected our production process for both candles and soap! Last year during a cryotherapy session, we got inspired to introduce liquid nitrogen into our curing process which has been a big help in speeding things up.

 

Tell me a little bit more about your shop’s location/neighborhood & customers:

We have just opened our first storefront in the Mission District about a month ago. It’s a perfect location as it’s very eclectic and diverse. People are always open to trying out new things and are instantly attracted to our products. Most of our sales come from people passing by and falling in love with the fragrances and aesthetic appeal of our candles. Just yesterday we had someone stop by and immediately call their friends to tell them about our store which was amazing. It’s the best kind of feedback and we enjoy building lasting relationships with our customers!

 

How has participating in market events like Urban Air Market affected your business?

We love meeting our customers face-to-face and getting real feedback on our products. We made it a practice to introduce new candle shapes/fragrances at our pop-ups to see which ones would the most popular. Since we started participating in local markets, we have identified the Diamond Candle as our best seller and it’s the first product that will be sold in retail stores, complete with its very own packaging.

 

What is one thing in your shop right now that you’re excited about us sharing with potential shoppers?

We have just released our new Eucalyptus Spearmint fragrance, paired with our new beautiful pastel green color option. They’re flying off the shelves just about as quickly as we can make them. We are excited to introduce it to everyone at the Urban Air Market Spring Show!

 

MM Clay

 

MMClay is a handmade tableware business run by local ceramic artist and designer Mary Mar Keenan in San Francisco. Mary Mar’s pottery is used throughout many popular restaurants and has become highly desirable tableware among private home collections. In 2014, she designed and produced a collection of work for Stuart Brioza’s (James Beard Award Winner Best Chef: West) most recent venture, The Progress. From this collaboration, The Progress Collection was developed and has been featured in Food & Wine Magazine, Remodelista, Saveur & numerous other publications. She continues to produce beautiful handmade pieces in her Hayes Valley studio and has a permanent retail location in a slick, converted airstream on the corner of Linden & Octavia streets right along Patricia Green.

 

Tell us how long you’ve been in the industry and how your business got started:

 

I’ve been making pottery for over 20 years  but this studio is actually my 3rd business! It’s been a difficult road trying to make a living doing what I love to do, which is pottery. I started out at a studio gallery with a few artists, making pieces that I liked and then selling them at shows. I didn’t have an actual line of products to offer but that quickly shifted when restaurants started picking up my work. That forced me to create lines of work that I could reproduce and sell consistently. Having my work at restaurants turned into a live gallery for me where people were getting to experience eating off of my tableware. They saw the value in it and what it did for their meal. They started asking about it which then drove more traffic to my website and studio.

 

Tell me a little bit more about your shop’s location and neighborhood:

 

Being in this studio for 10 years I have watched the neighborhood grow, change and develop. I think there’s a lovely vibe in Hayes Valley, people love even just hanging around Patricia’s Green. And so there’s already a heartbeat there that was so easy for me to settle into. When people ask where my studio or airstream is, if you tell them Hayes Valley they’re super excited to come! That has been hugely beneficial, not to mention being behind Blue Bottle…it’s a great way to know locals and regulars. There’s a nice community feel around this part of town.

 

Advice for new designers wanting to get into the pop-up market scene:

As designers, makers and artists each path is different but for me, it’s been the combination of good fortune, timing and talking to the right people. Don’t be afraid to ask questions and ask people for help…even with the Airstream, I found it through a billboard and now here I am! Don’t be afraid to take risks, it eventually pays off!

What are some new items or projects that you are excited to share with potential shoppers?

It’s exciting for me to show something new, even if it’s just a cup! Hopefully for the next Urban Air market, I’ll be able to introduce a new glaze I just developed called Thai blue, a gorgeous turquoise color that reminds me of the ocean in Thailand. I’m also super excited to be working on an order with Prisoner Winery. With this order, there’s an opportunity to customize pieces like spittoons or spit buckets. It’s something fun for me to play with and that’s what keeps me interested in pottery. People here in SF get the clay connection, too — they get excited about classes and getting their hands dirty. Being able to make pottery feels like a connection to the past. It gets people to slow down and enjoy their meal. If you eat a meal with something handmade, you appreciate the food more and in some ways, it nourishes both your body and soul.

 

So inspiring! And they’re all going to be at our Spring show on May 6th! RSVP here and meet them in person, shop, eat/drink & enjoy a wonderful day in Hayes Valley!

Hayes Valley Spring Show: DIY workshops

It’s almost time for the Hayes Valley Spring show on May 6th! We’ve got over 150+ vendors lined up bringing you the best in handmade apparel, accessories, home goods, and beauty products.

But there’s so much more than just amazing shopping. This year, we’ve got some incredible DIY stations for all those artists, crafters, or anyone who wants to get their creative game on! Check them out below:

 

 DIY AIR PLANT TERRARIUM with Fractal Flora

  • Create a beautiful custom air plant terrarium at Urban Air Market booth # C6
  • We will provide terrariums, sand, gravel, moss and air plants
  • All you have to bring is yourself and your creativity
  • This DIY is great for anyone big and small and starts at only $14!

 

 

MAKE YOUR OWN BANDANNA with Modern Shibori

 

  • Participants will get a choice of doggie or personal bandana to dye and an indigo + Shibori lesson
  • $10 each for 6-10 participants at a time
  • Workshop offered at booth #J1 from 11am-12pm and again from 3pm-4pm

 

 

LIVE PORTRAIT by Harumo Sato

 

        

 

  • Visit Urban Air Market booth #E8 and be the subject of a live portrait painting session with visual artist/illustrator Harumo Sato
  • Participants can either a) sit and model at the booth while she draws or b) provide a reference photo, walk around & enjoy the festival then come back to see the final result!
  • Price range is $35-$45 commission depending on the order. Stop by the booth & ask for more details

 

IMAGE TRANSFER ON GLASS WORKSHOP with Cuppa Fog (inside Gather SF)

 

  • Come into Gather at 541 Octavia St. and work with Chelsea Hiatt Farley of Cuppa Fog as she teaches you how to transfer images onto glass
  • Learn about glass preparation, image transfer application, removal of paper, finishing techniques, sealant method, and how to apply hardware onto the back of your new art
  • Workshop includes:
    • Four square (4 in x 4 in) glass transfers
    • Vintage-themed San Francisco photos or your own images
    • All art materials & finishing hardware
  • Two-hour class also includes wine and snacks and a discount on merchandise in the store that night
  • No experience needed- all levels welcome! Register & find out more here

 

 

With shopping, live music, food trucks & awesome interactive workshops there’s something for everyone! Make sure to RSVP AND don’t forget to enter our contest giveaway for a chance to win our super cute tote bag filled w/ amazing swag! See you on May 6th!

Hayes Valley Spring 2018 Give Away!

 

Hey shoppers, can’t wait to see your beautiful faces on May 6th!

If you RSVP’d in advance for our Hayes Valley Spring show, you can pick up a FREE tote bag at our information booth on arrival while supplied last. These canvas totes are custom designed by Studio Nico and they’re available on a first come, first stoked basis.

But ONE very lucky shopper will have a chance to WIN a tote bag filled with awesome merchandise courtesy of our generous vendors.

Enter our contest now for your chance to win these amazing goodies (pics below!):

  1. Embla Diamond candle
  2. Baizaar Sterling Silver Feather stud
  3. The Rad Kidz camouflage baseball hat
  4. Bathing Culture Mind & Body wash
  5. Young America Creative 13″ x 19″ poster
  6. el Hustle leather clutch
  7. Kona Weaving earrings
  8. Hooray All Day thank you cards (Set of 5)
  9. Blow Your Succs Off succulent arrangement
  10. Topiku baseball hat
  11. Bernal Burrow cactus string art
  12. Adroit earrings with glass beads
  13. Yuzu Soap BathBomb cube set
  14. Culk Minimal Bridge unisex socks
  15. Coffee n Cream Press greeting card

 

CONTEST DEADLINE: Friday, May 4th

Winner will be notified via email on Saturday, May 5th. Please bring ID to info booth on Sunday to pick up prize. Good luck!

 

 

What are you waiting for? ENTER FOR A CHANCE TO WIN OUR BAG FILLED WITH GOODIES!

SAVA Spring Events

Urban Air Market is super excited to introduce Sava as our official sponsor for the Hayes Valley Spring show!

Sava makes it easy to find quality cannabis for your needs. They offer a curated cannabis collection delivered to your door, along with the support and education you need to use cannabis for wellness.

From farm to final product, each item meets the highest standards. Everything is lab tested for microbial content, mold, and pesticides, and is labeled with accurate potency and cannabinoid levels. So whether you’re just starting to explore the power of the plant or are a seasoned expert, you’ll find the transparency and quality you’re looking for in a cannabis delivery service.

Learn more about Sava’s guiding principles & amazing team here & say hello to them at the Spring show on May 6th!

 

UPCOMING EVENTS:  Hope to see you at the next SAVA Salon!

SAVA SALON: An Edible a Day Keeps the Inflammation Away

The path towards wellness through micro-dosing & clean eating

Wednesday, April 11, 2018, 7:00 PM
SF Wellness & Arts Popup, SOMA District, San Francisco
Guest Speaker: Liz Rudner of Moonman’s Mistress 

  

In this class we will discuss the benefits of clean eating, sleep, movement, and microdosing cannabis. Passionate, dedicated and driven to make changes in the world, Liz Rudner is a disrupter of the cannabis industry. As a life-long, pro-cannabis patient, Liz was diagnosed with Celiac and Hashimoto’s disease over 15 years ago. In her exploration for wellness through cannabis, she found salvation and a new joy for living, and through her studies has accumulated a wealth of knowledge about healthy eating. With over 20 years in the hospitality industry, she has a Nutrition Certification from Precision Nutrition and is a graduate of the Institute of Integrative Nutrition. In her spare time, Liz spends her days as a Creative Director at a startup in San Francisco as well as working towards her yoga certification later this year. This is a non-consumption educational event.

GET TICKETS

 

SAVA SALON: Cannabis and Skincare

Wednesday, May 2, 2018 6:30 PM to 8:30 PM
Retreat SF, 146 Fillmore St. San Francisco, CA

Guest Speaker: Bridget May of Little Green Bee

Join our estheticians and cannabis skincare product formulators for a retreat where you’ll learn about how cannabis works to rejuvenate skin and slow the aging process. This event is in partnership with Retreat SF Skincare and Little Green Bee. This is a non-consumption educational event.

   

GET TICKETS

 

SAVA SYMPOSIUM: Cannabis for Your Companion Animals

Date TBD, June 2018
San Francisco
Learn how to use cannabis for your companion animals for pain, inflammation, anxiety, and more. In partnership with Muttville Senior Dog Rescue. More details coming soon!

#meetthemaker: Ashley Denisov of 1×1

To countdown to our two-part holiday show, we’re kicking off a new #meetthemaker series to get to know our DIY Night makers and artists a little bit better…

“Seasons are out. Collections are in.” — 1×1‘s slogan begs the question: what does it mean to be part of the sustainable fashion movement? As founder Ashley Denisov would tell you, it means designing and releasing pieces one at a time (hence their name) and sourcing local, ecologically responsible materials. Read on to learn more about Ashley’s inspiration for 1×1 and her favorite part of doing local maker markets.

Tell us a bit about your journey as a maker. When/why did you create your company and where do you see it in the next 2 years?

“I started my company in my home in LA when I moved there 2 years ago. I had been attending Apparel Arts, a pattern-making school in Oakland for several years, and it was so inspiring to come to class every week and meet people who just loved the craft of making clothes. I wanted to put that knowledge to good use and design a line of clothing for creative women in the workplace. I hope to keep expanding my offerings in the next 2 years and discover new ways to contribute to the sustainable fashion conversation. I’m very interested in natural dyeing techniques and wool textiles.”

What inspires you?

New technologies in sustainable fashion.”

What’s your favorite gift to give during the holiday season and why?

Cuddly things! Socks, pajamas, sweaters…everyone loves to get something warm and fuzzy.”

What’s the best gift you’ve ever received?

My Chiweenie Zoe! We adopted her during the holidays 2 years ago.”

What is your favorite part of participating in markets and meeting your clients face to face?

I love meeting clients who are interested in sustainable fashion and ask me the tough questions about my sources and manufacturing. It’s so inspiring to see how much people care about where their products come from. I also love watching people touch the materials and try things on; being an online business it’s a treat to see how people interact with my clothes in real life!”

When you’re not crafting away, where can we find you?

Walking the hills of Echo Park with my dog Zoe, catching up on all my favorite podcasts, and at the farmer’s market picking up ingredients for an all-day cooking project.”

Show us where you work!

Any advice for first time vendors?

“I would say that the most important thing is to meet new people and have fun! Craft shows are such a great opportunity to speak with people about your products, hear their feedback, and make connections.”

#meetthemaker: Laureano Faedi of Paloma

To countdown to our two-part holiday show, we’re kicking off a new #meetthemaker series to get to know our DIY Night makers and artists a little bit better. If you enjoyed Laureano’s leather ornament workshop, stop by his booth at Urban Air Market: Holiday Show!

As someone who comes from family of makers, it’s no secret that Laureano Faedi of Paloma loves gifting handmade treasures to his friends and family. But can you guess what’s his newest favorite object to give? The answer may surprise you. And if you want to check out Laureano’s leather goods in person, make sure to stop by his brick-and-mortar store in Hayes Valley!

Tell us a bit about your journey as a maker. When/why did you create your company and where do you see it in the next 2 years?

“I come from a family of makers; my mom and dad used to make dolls in Buenos Aires, so I grew up in a very creative environment. I started with SF Breakers, my current line, about three years ago to showcase all the other things I make outside of the Gangs of San Francisco apparel brand, which I’ve been doing for only 10 years. All I can hope for in the future is that people continue to enjoy what I make for them, and I love seeing how my pieces age and patina over time. They just keep getting better.”

What inspires you?

“Learning new skills and traveling. No matter how long I’ve been doing something, I’m always looking to learn new techniques, collaborate and learn from other people and cultures. It helps keep my perspective fresh and engaged in what I’m working on.”

What’s your favorite gift to give during the holiday season and why?

“Lately I’ve been making leather-covered stones. I’m not the first to do them, but I think I’m probably making the biggest ones out there—the last one was about 50 pounds. I like them because it’s one of those items that really has no purpose and people are both floored and confused by them.”

 What’s the best gift you’ve ever received?

“Raw Brass Fisher Space Pen. it fits in my pocket and because it’s raw brass it just looks better and better with age.”

 What is your favorite part of participating in markets and meeting your clients face to face?

“Most of my leather goods can be customized, so it’s great being able to interact with my customers in person and seeing what they come up with. I like being able to help them get something they’re really excited about.”

When you’re not crafting away, where can we find you?

“If I’m not traveling, I’m on some cliff playing with radio-controlled gliders. It’s a really peaceful yet challenging hobby.”

Show us where you work!

Any advice for first time vendors?

“I would ask them to come say hi! I love meeting other people who enjoy making things.”

#meetthemaker: Michelle Mosley of An Urban Tail

To countdown to our two-part holiday show, we’re kicking off a new #meetthemaker series to get to know our DIY Night makers and artists a little bit better. If you enjoyed Michelle’s pet bandanna workshop, stop by her booth at Urban Air Market: Holiday Show!

For all you dog lovers, Michelle Mosley’s An Urban Tail is one business to keep under your radar! Read on to learn more about how her beloved dog Stella inspired her to create her very dapper doggy accessories.

Tell us a bit about your journey as a maker. When/why did you create your company and where do you see it in the next 2 years?

“About 5 years ago, I had this awesome skirt (well, I thought it was awesome — some may say tacky.) Nonetheless, my booty had grown too large for it, but I did not want to part with. I randomly came up with the idea to make a bow tie for my [dog] Stella. LOVED it so I made a matching collar. Received hella compliments and at the time I was in LA taking classes so I started to sell at Melrose Trading Post every Sunday. In two years, I would really like to have a solid online presence.”

What inspires you?

“I have been a thrift store chick since high school. I love finding an otherwise forgotten skirt or shirt with this amazing pattern and turning it into something someone;s fur child will rock. Also, and I think this goes without saying, dressing a four legged friend in a sweater or bow tie just lights up my happy place.”

What’s your favorite gift to give during the holiday season and why?

“I love to give experiences. Day spa trips, acupuncture, zip-lining, or an amazing bottle of wine. I also enjoy giving anything that promotes relaxation. A great gift could be a book, bubble bath and a lavender candle. AHHHHHHH!”

 What’s the best gift you’ve ever received?

“My mom loves estate sales and finding treasures. The apple didn’t fall far from the tree! I am originally from Detroit and she found an an overlock sewing machine which I had been dying for. The best part…the previous owner was a costume maker for Detroit Theatre and she left all the notes about the machine. I feel like I have a piece of history and pray some of that creative energy came with the machine.”

What is your favorite part of participating in markets and meeting your clients face to face?

“I love to hear stories about the customers’ dogs. You can literally see the unconditional love in customers faces when they speak of their fur babies. In addition, I love chatting with the other vendors. It is fantastic to be surrounded by people who are doing what they love. The energy is intoxicating.”

When you’re not crafting away, where can we find you?

“Probably the park. I have been playing fetch with my dog Stella at the park for 14 years now and it never gets old. I also love cooking so, I spend a lot of time at grocery stores and/or farmers markets.”

Show us where you work!

Any advice for first time vendors?

“Listen to your customers, but stay true to yourself. What do I mean by this? When I first started doing shows I was so eager to make a sale and please everyone that a customer could say, “Gosh I wish you had dog birkenstocks made out of bamboo and pen caps!” and I would be online trying to figure out how to create this. Stay true to who you are and your customers will find you. It is impossible to satisfy the needs, wants, and tastes of everyone. OH and bring snacks! A hangry sales person is no good.”

 

 

#meetthemaker: Brooke Dawson of Brookelyn Cereamics

To countdown to our two-part holiday show, we’re kicking off a new #meetthemaker series to get to know our DIY Night makers and artists a little bit better. If you enjoyed Brooke’s ceramic ornament workshop, stop by her booth at Urban Air Market: Holiday Show on Sunday, December 3rd!

An Oakland business with a New York name — just another way Brooke Dawson of Brookelyn Ceramics pays tribute to the many places and things that inspire her. As someone who just starting selling her pieces this past summer, we’re excited to have her at our holiday market and to see what the new year will bring her. Keep reading to learn more about Brooke’s maker journey and plans for the future!

Tell us a bit about your journey as a maker. When/why did you create your company and where do you see it in the next 2 years?

“In the summer of 2015 I picked up ceramics in the Williamsburg neighborhood of Brooklyn. I’ve long dabbled in multiple forms of art and crafts and always eyed clay from afar. I was immediately hooked and it served as a great outlet to my stressful nursing day job. I created the name BrookeLyn Ceramics just before moving back home to Oakland in 2016; as you can see I’ve included my name (the –e) but I also wanted to pay patronage to the borough that brought me so much artistic inspiration.

It was only this summer that I decided to become more serious about selling; mostly I wouldn’t stop making items on account of apartment pile-ups and so figured I needed to sell. In August I sold at my first market in the Laurel District of Oakland and it was so validating that I decided I’d definitely continue. My pride is the immersion process into my home community, it’s really important to me that I’m representing Oakland in this positive way. I think people especially appreciate when they run across a Bay Area native out here making things work.

In two years I’ll definitely have a legitimate website. That’s first up for next year! I’d like to work less at my nursing job and supplement with increased sells from my production. I’d also like to incorporate more plant/succulent displays and collaborate with different local artists to create personalized containers and pieces for their handmade products (i.e. candles, body and face products). Perhaps a cutesy mobile store will be in the works as well!”

What inspires you?

“I’m inspired by everyday items. When I go to a restaurant, market, store, really anywhere that has an interesting ceramic piece, I pick it up and feel it, I make mental notes of the patterns and glaze use, the empty spaces, and how it functions. I’ve asked my boyfriend for a functional design book for Christmas so I can zone in on creating unusual but very functional pieces.”

What’s your favorite gift to give during the holiday season and why?

“For the holiday season I like giving anything handmade if time is on my side. I like making dishes for my sister and personalized jewelry for friends. I’m also kind of obsessed with plants and succulent displays. It’s not easy!”

 What’s the best gift you’ve ever received?

“I’m the worst at absolutes but if my memory serves me well my favorite gift was a surprise trip to LA to meet my best friends for my birthday. I was clueless. That or my little mermaid doll when I was like 8! I loved that doll.”

 What is your favorite part of participating in markets and meeting your clients face to face?

“The discussions. We all go to tables and are afraid of engaging because we don’t want the artist to think we’re going to buy if we’re only interested in looking. It’s totally fine! I personally love when people begin a conversation about my process and what they’ve seen so far. It’s validating and keeps me going! I also write down lots of ideas for future pieces. Even when sales are abysmal, I ALWAYS get something out of being at markets.”

When you’re not crafting away, where can we find you?

“I’m a major home body these days. I work as a nurse in San Francisco several nights per week on an as-needed basis so often I don’t leave my home during quiet shifts! It’s actually pretty awesome; I get to work on clay while I’m getting paid for my “day job.” Otherwise I’m jogging around Lake Merritt or getting coffee from Perch Coffee or Room 389. More road trips are in the works for 2018.”

Show us where you work!

“I work out of my apartment den, that’s what I call it anyways. Really I just took over our dining room. For firing I go to Clay People in Richmond or the Potter’s Studio in Berkeley. My boyfriend and I are talking about home buying soon, so a She Shed with a kiln is tops on my list!”

Any advice for first time vendors?

“Take notes, write your ideas down, take names, engage as much as possible and be open to making deals. We all want our beautiful hard work in people’s homes — when starting out be open to lowering prices or adding a small piece from time to time to reach that goal a little faster.”
Bonus: Brooke’s kitty!

#meetthemaker: Patricia Fonseca of Tap Tap SF

To countdown to our two-part holiday show, we’re kicking off a new #meetthemaker series to get to know our DIY Night makers and artists a little bit better. If you haven’t already, RSVP for our DIY Night on Friday, December 1st and stop by Patricia and Merril’s booth to collage your own holiday card! 

What you put on your skin and body is just as important as what you put in it. That’s where Patricia of Tap Tap SF comes in. A zero waste, 100% natural skincare line, Tap Tap makes it easy to pamper yourself while helping out the planet. Read on to learn more about Patricia’s vision for Tap Tap, how she started her business, and the story behind that parrot logo.

Tell us a bit about your journey as a maker. When/why did you create your company and where do you see it in the next 2 years?

“I’m originally from Costa Rica, where I grew up loving nature and living by the “Pura Vida” mantra. While living in San Francisco, I became even more aware of the importance of using all natural beauty products when I was pregnant with my first child. Around the same time, I discovered the Zero Waste Movement and began transitioning into that lifestyle. I started making my own skin care products and with each batch I had enough left over to give away to my close friends. They loved them! I then decided to open an Etsy shop and see where that journey could lead. In honor of my daughter, I named the company Tap Tap, which was what my she would say as a baby when pointing up to birds in the sky. I’m particularly fond of the famous wild parrots of San Francisco, which remind me of tropical Costa Rica and have inspired the logo of the label.”

“My vision for Tap Tap is that it grows into a well known zero waste, 100% natural skin care line. I believe in products that promote healthy skin and a healthy planet. I hope that my products help others easily lead a zero waste lifestyle while also providing high quality, clean products that make your skin feel pampered and cared for.”

 

What inspires you?

“It amazes me how one single person or a small grass-roots movement can make such a difference. Today a single act or idea can spread quickly and impact so many lives. That is way I believe that what I do can make a difference, how ever small it may be.”

What’s your favorite gift to give during the holiday season and why?

“I love gifting my skin care products because they are made with so much dedication. I really put my heart into them. My current favorites are the natural deodorants because natural deodorants that actually work as so hard to find, and the Regenerative Facial Oil because it feels so luxurious. Generally I gift handmade items like these or experiences, such as a bread making class or a latte art class!”

What’s the best gift you’ve ever received?

“I’m a hopeless romantic at heart, so spontaneous flowers always make me feel special.”

What is your favorite part of participating in markets and meeting your clients face to face?

“There’s a wonderful synergy between the maker/vendor and the customer because I love to hear what they are searching for and can receive immediate input. I get to learn about what matters to them and try to reflect on that as I grow and evolve the shop. I feel incredibly fulfilled when they try my products and say how wonderful they feel or smell. I also learn so much from other vendors and have made some great friends.”

When you’re not crafting away, where can we find you?

“I’m a landscape architect and work at a large firm with very talented designers, engineers and architects. Sustainable design is rooted in my professional practice and I try to address these issues in all aspects of my professional and personal life.”

Show us where you work!

“I’m fortunate to have enough space at home to make my Tap Tap products. I’m currently on maternity leave and it’s wonderful to be able to be home and be creative while still have bonding time with our second baby.”

 

Any advice for first time vendors??

“Use this opportunity to connect to your customers. There’s so much to learn and share from each other!”

#meetthemaker: Eileen Kennedy of Butterfly Jeans

To countdown to our two-part holiday show, we’re kicking off a new #meetthemaker series to get to know our DIY Night makers and artists a little bit better. If you haven’t already, RSVP for our DIY Night on Friday, December 1st and stop by Eileen’s booth to make denim ornaments!

Eileen Kennedy is a real design OG — she’s been working as a designer and maker for the past 20 years. Previously a furniture maker, Eileen launched Butterfly Jeans this past summer and we have no doubt that her foray into denim will be just as successful. Make sure to check out Butterfly Jeans to see Eileen’s design language of pattern, shape, and graphics into action.

Tell us a bit about your journey as a maker. When/why did you create your company and where do you see it in the next 2 years?

“I’ve been a designer and maker for the past 20 years. I started in fine furniture making and designed and made Bespoke Furniture and Custom Interiors from 2000-2010. In 2002, I launched a small line of furniture where the focus was on sustainable wood and uplifting design—special attention was paid to detailing and curves.

Butterfly was launched summer 2017. I’m interested in the intersection of people and everyday life- where you meet the world from a self expressive and humanistic orientation.”

What inspires you?

“I am very inspired by people, feelings, individuality, patterns and rhythm in nature, how it parallels and repeats in architecture, art and design. I’m interested in how shapes and forms inform each other.”

What’s your favorite gift to give during the holiday season and why?

“I love giving my time…I’m very busy with the daily dealings of family life, so physical gifts have taken a back burner the past few years.”

What’s the best gift you’ve ever received?

“The best gift I ever received for the holidays is hand made by my young daughter.”

What is your favorite part of participating in markets and meeting your clients face to face?

“I love meeting people, sharing about the creative process and learning about each other.”

When you’re not crafting away, where can we find you?

“In my kitchen making chicken stock, soup, reading aloud to my daughter OR outdoors in the Sierra Nevada Foothills soaking up the Yuba.”

Show us where you work!

Any advice for first time vendors??

“Have FUN! Smile! Don’t focus on “selling”– Instead focus on connecting with people and having a good time- the selling will flow more easily that way.”

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