Sustainable Fashion Tag

Vendor Spotlight: Atelier Prelude + Black Market Group + Minkara

At Urban Air market, we celebrate the focal point of sustainability through various talented vendors. We have three particular Vendor Ambassadors who we feel truly lead by example. To show our appreciation for their continued excellence, we wanted to share their stories and highlight their missions and contributions towards a social good.

The first of our Vendor Ambassadors is Atelier Prelude, a brand committed to sourcing the world’s softest, natural fabrics with a mission to promote sustainable and ethical fashion. Beginning in 2015, the San Franciscan label creates fashionable and timeless garments in the current era of “fast fashion”, where low-quality textiles are produced in bulk and designed to be disposed of in a relatively short period. To Atelier Prelude, quality clothing will always be superior to cheap clothing with respect to texture and comfort; reasonably so, as these are the two factors that are arguably the most important when discussing wearable goods. This brand places great emphasis on sourcing premium materials from around the world to produce beautiful pieces that will last long, feel great, and look amazing. One would not need to look any further than their signature cotton and cashmere to see that they meet sustainability guidelines by being officially certified by the Global Organic Textile Standard.

 

Our next Vendor Ambassador is The Black Market Group, East Bay based skincare brand delivering beautiful skin through products such as face masks, bar soaps, and moisturizers, all of which are made using natural resources. The brand is able to give back by going against the grain of cosmetics made through conventionally produced methods, which have been known to deposit chemicals such as BHA/BHT into the air and ocean. This is toxic to our environment and strongly contributes towards the death of aquatic species. In light of this fact, Black Market Group utilizes ingredients for their natural health and beauty products that are farmed and manufactured organically to ensure fewer detrimental chemicals are put into the air and water. Through this methodology, the label is able to give back towards consumers while still being mindful of the world we all reside in. Additionally, there are also many benefits of using natural beauty goods. One of their products, traditional African Black Soap, has moisturizing properties, anti-eczema/psoriasis applications, and active ingredients which will work with your skin to decrease redness, irritation, and breakouts.

Finally, we have Teresa Soler, a Los Angeles based jeweler who handcrafts unique, elegant, and lasting accessories under the brand Minkara. The name Minkara is a reference to the Australian Indigenous word for the “Silver Wattle Tree” (also called Mimosa or Acacia Dealbata), and is a tribute to the evolution of her creative process from influences during her time living in Australia. Inspired by nature and various cultures, Minkara utilizes a combination of materials such as Gold, wood, silver, copper, brass, gold, and gemstones gathered from all corners of the world. Minkara is conscious of minimizing the environmental impact of the jewelry making process, choosing to opt-in for the usage of recycled metals, found objects, and resourced remnants. If you are looking to up your personal aesthetic while also retaining cultural, social, and environmental consciousness, see for yourself how Minkara’s minimalist designs result in pieces that are both effortlessly stylish and truly outstanding.

If you are looking to experience the luxurious feel of Atelier Prelude’s curated fabrics, enhance your day/night routine and end up with silky smooth skin through Black Market Group’s cosmetic goods, or simply accessorize and elevate your look through Minkara’s specialty jewelry, then be sure to check out them out at Urban Air Market. You won’t want to miss it!

** All photos have been taken from Vendor’s respective websites **

To learn more about guest blogger Tony Nguyen and Hidden Fest, visit @nguyenynot @hiddenfest and hiddenfest.com 

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